Data:

Santa Cruz By The Numbers

A Collection of Facts

We know starting a business requires a lot of research and that you need reliable data in order to make informed decisions. The raw numbers are an important part of the Santa Cruz story and we’ve pulled together a comprehensive list of facts and figures to help you wrap your head around the finer details of our community and economy.

Just scroll down to find quality of life factors like weather, housing prices, and median income, as well as economic indicators like tax rates and sales tax reports. You’ll also get an idea about the impact of the University of California, Santa Cruz on our city and the overall talent pipeline of students in the broader region. By the time you get to the end of this page, you should have enough information to understand the overall makeup of Santa Cruz.

Quick Facts

64,220

Population

12.74

Square Miles

$61,533

Median Household Income

$815,000

Median Home Price

21,015

Households

2.55

Persons per Household

3-4 million

Visitors per Year

262

Days of Sun per year

Weather

...

Current Weather

...

Current Tide

1

Average days above 90°F

0

Average days below 30°F

Demographics

  • White : 66.70
  • Hispanic or Latino : 19.40
  • American Indian and Alaska Native : 0.70
  • Asian : 7.70
  • Native Hawaiian and Other Pacific Islander : 0.20
  • Black or African American : 1.80
  • Two or More Races : 5.70

52%

“Urban Chic"

Affluent households, well-educated, and white-collar employed. Many are also self-employed. They are avid Apple customers, are fitness-conscious, like Starbucks, drink premium wines, and shop at better retailers such as Ann Taylor and Nordstrom. They are also likely to shop outside of the region or online.

12%

“Trendsetters”

While more racially diverse than the Urban Chic households, Trendsetters are still well-educated and white-collar-employed with many self-employed. They are apt to be renters with strong incomes. They are spenders, shopping at retailers such as Nordstrom, Banana Republic, and Macy's. Like the Urban Chic lifestyles, Trendsetters like their Starbucks coffee as well as imported beer and wine.

9%

“Old and Newcomers”

Old and Newcomers are renters who are young and starting their careers, or older and getting ready to retire. Due to the age variance, Old and Newcomers have varied purchasing habits, but tend to be a more moderate consumer. While still health-conscious, they drink domestic wines, don’t dine out often, and are more apt to be employed in service-oriented industries such as sales or retail.

Location

3

Airports Nearby

21.9 min

Average Commute Time

17,452

Total Number of Parcels in the City

14,779

Residential Parcels

28

Parks

1,202

Acreage of Parks & Open Space

29

Miles of Regional Beaches

5

Museums

Economic Indicators

7,542

Businesses

8.5%

Sales Tax

11%

Transient Occupancy Tax

251.985

Consumer Price Index (SF/Oakland) 2014

5,896

Patents in Santa Cruz County

1%

Tourism Marketing District Tax

Gibbs Retail Report 2011

Download PDF

Quarterly Sales Tax Report 2016 Q1

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Housing

21,015

Households

43.3%

Owner-occupied Housing Unit Rate

$815,000

Median home price

$2,700

Median Rental Price

$1,550

Average Rental Price 1 Bedroom

$2,400

Average Rental Price 2 Bedroom

$3,300

Average Rental Price 3 Bedroom

Education

49.4%

Santa Cruz

31%

California

Bachelor's Degree or Higher

age 25+, 2010-2014

92.6%

Santa Cruz

81.5%

California

High School Graduate or Higher

age 25+, 2010-2014

4

Elementary Schools

2

Middle Schools

2

High Schools

13

Private Schools

5

Alternative & Charter Schools

Pacific Collegiate School

Pacific Collegiate School

A California public charter school serving grades 7-12. PCS has been ranked by US News and World Report as California’s #1 public charter school and #6 in the nation in 2014.

Georgina Bruce Kirby Preparatory School

Georgina Bruce Kirby Preparatory School

An independent co-educational and non-sectarian college-preparatory day school established in 1994 serving 250 students enrolled in grades 6-12.

Santa Cruz City Schools

Santa Cruz City Schools

Santa Cruz City Schools serves over 7,000 students in preschool through high school. The district serves families living in the City of Santa Cruz as well as county neighborhoods.

Higher Education Enrollment

  • University of California, Santa Cruz

    2015-2016 17,280 students

    Undergraduate 16,231 students

    Graduate 1,637 students

  • California State University Monterey Bay

    2015-2016 7,102 students

    Undergraduate 6,657 students

    Graduate 445 students

  • Cabrillo College

    2014-2015 17,812 students

UCSC Economic Impact Report

$1.3b

Total Economic Impact in the regional economy

$632m

Total Expenditures in the region

$178m

Student Spending

$242m

Faculty & Staff Spending

$24m

Visitor Spending

$115m

Campus Purchases

$73m

Capital Expenditures

Arts Impact

$38.38m

Total Economic Activity from nonprofit arts and culture industry

$21.84m

Nonprofit arts impact

$16.54m

Event-related spending by audiences

$22.36m

Household Income to local residents generated

$5.26m

Local and state government revenue

877

Full-time Employment Generated