Handcrafted, farm-to-table, organic, and community-focused are just some of the elements of the local food and beverage industry. Our restaurateurs, coffee roasters, chocolatiers, bakers, brewers, and distillers are passionate about the products and the processes they use to create a culinary experience found nowhere else. The Artisanal industry is defined by high quality, local, raw ingredients that are transformed into something beautiful for the eyes and most importantly, irresistible to the taste buds.
The burgeoning Santa Cruz foodie culture is supported by our proximity to numerous organic farms and the magnetic effect our city has for attracting talented and creative entrepreneurs. Exciting new things are always happening in Santa Cruz, from shared commercial kitchens to pop-up restaurants that allow chefs and aspiring restaurant owners to test their ideas before diving full-time into a brick and mortar business. Santa Cruz is the perfect place to try out your culinary flair and offer something unique to appease local appetites.
The artisanal food scene in Santa Cruz has always delivered local foods whether it be organic produce or freshly caught seafood, the commitment to provide wholesome and sustainable food is vital to our city. The growth of the industry is unmistakable with a wide variety of eateries, breweries, and other artisanal establishments springing up within the last ten years.
Just take a walk down Pacific Avenue or stroll through either of our farmers markets and you’ll be witness to this blossoming industry. Over 40 artisan vendors from Santa Cruz and the larger region fill out the weekly Downtown market that began in 1990 as an effort to rebuild after the devastating Loma Prieta earthquake. Swing through the Westside of Santa Cruz and check out the wineries, breweries, bakeries, charcuteries and other artisanal products that now inhabit the converted manufacturing space.
Independent coffee shops
Just the Type: Sentinel Printers Is Local All the Way
From finding ways to provide environmentally sustainable printing options, to their dedication to paying a living wage to employees, to their promotion of supporting other local businesses, Sentinel Printers is a Santa Cruz business that thinks local.
In Depth: Tejal Sood, Bayside Hotel Group
Last summer we had an opportunity to interview local hotelier, Tejal Sood. She and her family have been in the lodging and tourism industry here in Santa Cruz for decades, and they are up to some great things!
With miles of mountain trails, world famous surf spots, and an average of 262 days of sunshine a year, the opportunities are endless for extreme sports and outdoor recreation.
Set on the Monterey Bay National Marine Sanctuary, the incredible mix of marine species that live here provide the optimal location for research on marine life, coastal conservation, and other marine science endeavors.