Surf at sunrise. Bike to Westside restaurants, breweries, & wineries. Stop for coffee and baked goods on your way to work at a local or international business. Wrap up the day at a popup, shopping, or take the kids Downtown for an event or stroll down Pacific. This is why people choose to live and work in Santa Cruz.

Choose Santa Cruz is the flagship program of the Santa Cruz Economic Development Department. Dedicated to being a helpful, trustworthy, transparent, and responsive team, we’re passionate about supporting a flourishing and expansive local economy and committed to serving the community. Seriously, we’re here to help.