There is no place like Santa Cruz and we work hard to keep it that way. A department of the City of Santa Cruz, we promote economic vitality and growth citywide in four interconnected areas of economic stability and growth. In collaboration with other City departments, we advocate for the City of Santa Cruz among the community and the rest of the world, letting people know that Santa Cruz is an attractive, profitable, and economically healthy city in which to live, work, play, and run a business.

Choose Santa Cruz is the flagship program of Santa Cruz Economic Development (SCED). We focus on four pillars of economic activity because of their profound effects on the local economy, community, and enhanced quality of life. We are a small and friendly team that prides itself on transparency along with swift, accurate, and thorough communication. We’re a human connection where you can get reliable information about everything that we do. Seriously, we’re here to help.