In Depth:
Four Pillars of Economic Development in the City of Santa Cruz
Santa Cruz Economic Development four pillar strategy to support the City of Santa Cruz.
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2025 Affordable Housing Month Recap
In May 2025, the City of Santa Cruz once again joined regional partners in recognizing Affordable Housing Month (AHM), a time to spotlight the importance and progress of affordable housing initiatives throughout the community.
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City of Santa Cruz Approves Incentives to Support New Business Activity
The Santa Cruz City Council recently approved economic development incentives targeting activation of vacant storefronts and reducing the time and cost to open a business in Santa Cruz.
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Your Ultimate Santa Cruz Coffee Guide for 2025
Whether you’re a coffee enthusiast, or you cannot operate before your morning cup, or you just genuinely enjoy the ambiance of coffee shops, there’s a pretty good chance you’ll find what you’re looking for in Santa Cruz.
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Meet the Team: Jessie Bristow
Meet Jessie Bristow, the newest Housing Development Manager for the City of Santa Cruz's Economic Development and Housing Department.
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Financing Options for Small Businesses
Small business is the lifeblood of the City of Santa Cruz. Her, we highlight a list of options for business owners in the City to take the guess work out of funding your business.
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Inside Santa Cruz Guitar Company
Tucked away in an inconspicuous building in Harvey West is a workshop that crafts some of the world’s finest acoustic guitars. Read more about Santa Cruz Guitar Company here.
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5 Ways to Celebrate Valentine's Day
Whether you plan to spend February 14th with your partner, your friends, or your family, there is a Valentine's event in Santa Cruz just for you!
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By the Numbers: 2024 Economic Development and Housing Milestones
In this By the Numbers, we highlight milestone wins for this year which merely scratch the surface of the work that our team is doing on a day-to-day basis.
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Your Guide to Small Business Saturday 2024
Small business is the heart of the City of Santa Cruz. Show your support by shopping small this Saturday!
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2024 Affordable Housing Month Recap
May is Affordable Housing Month. This year, we celebrated with many events including the groundbreaking of Pacific Station North.
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4 Outdoor Spaces to Explore in Santa Cruz
In 12 square miles, the City of Santa Cruz boasts 50 parks and open spaces, 4 City-maintained beaches, and a small craft harbor for you to enjoy.
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City of Santa Cruz Prohousing Designation
The City of Santa Cruz officially received a Prohousing Designation Award on August 4, 2023, from the California Department of Housing and Community Development Department (HCD).