Journal:

Storefront Beautification grant competition postponed to Fall 2020

August 5, 2019

ANNOUNCEMENT: Grant funding for the City of Santa Cruz's Storefront Beautification Program will not be available Fall 2019 as previously planned.

After a record-breaking number of awards were disbursed during the first round of competition in Spring 2019, along with a budget cut to the program from $100,000 to $70,000, the next call for proposals will be postponed until Fall 2020.

While the cancellation of the next round may come as a disappointment to many businesses, the city considers the piqued interest in the Program to be a good sign as compared to previous years when the funds were used on a limited basis due to our rolling application process.

Over the past fifteen years, the Storefront Beautification Program has been a great tool to support businesses and assist them as they upgrade their facades and signs, helping them to attract customers, increase visibility, improve foot traffic and the pedestrian experience, and remove barriers to access. According to the Broken Windows theory, beautifying storefronts may even impact the Santa Cruz community at large as an alternative approach to mitigating crime and reducing disorderly conduct, loitering, litter accumulation, and graffiti.

Competition is high so stay tuned for Fall 2020. Former Requests for Proposals are below for reference:

For additional information or assistance contact Ali Cameron, Economic Development Coordinator at acameron@cityofsantacruz.com or call (831) 420-5158.

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