Read More
Whether you’re a coffee enthusiast, or you cannot operate before your morning cup, or you just genuinely enjoy the ambiance of coffee shops, there’s a pretty good chance you’ll find what you’re looking for in Santa Cruz.
Read More
Tucked away in an inconspicuous building in Harvey West is a workshop that crafts some of the world’s finest acoustic guitars. Read more about Santa Cruz Guitar Company here.
Read More
Whether you plan to spend February 14th with your partner, your friends, or your family, there is a Valentine's event in Santa Cruz just for you!
Read More
In this By the Numbers, we highlight milestone wins for this year which merely scratch the surface of the work that our team is doing on a day-to-day basis.
Read More
Small business is the heart of the City of Santa Cruz. Show your support by shopping small this Saturday!
Read More
In 12 square miles, the City of Santa Cruz boasts 50 parks and open spaces, 4 City-maintained beaches, and a small craft harbor for you to enjoy.
Read More
As part of the Beach Street restroom renovations, a new three panel glass tile mural created by Santa Cruz local Taylor Reinhold will be unveiled this summer.
Read More
For the second year, the Economic Development and Housing Team got to volunteer during Habitat for Humanity Monterey Bay's Women Build.
Read More
Terra & Self first came to life in 2020 when founder Kenne Johnson began selling her self-formulated skincare products primarily online. Now a brick and mortar location, learn more about her journey here.
Read More
2023 was a big year of business growth for Santa Cruz...here are 12 businesses to visit in 2024.
Read More
Here's a quick recap on all that we've been able to accomplish in 2023.
Read More
We're celebrating Surfing in Santa Cruz by combining the work of local photographers and surfers to capture to Santa Cruz vibe. See the photos and learn more here.