Santa Cruz Warriors

Project Lead

Project Overview: In 2012, the Kaiser Permanente arena was developed as a public-private partnership between the City of Santa Cruz, the Santa Cruz Seaside Company, the operator of Santa Cruz’s iconic Beach Boardwalk amusement park, and the Golden State Warriors, a National Basketball Association (NBA) team. Its core function is as the home arena for the Santa Cruz Warriors, a franchise of the NBA Development League. In addition to hosting 2015 league champion Warriors’ games, it’s been utilized for a variety of other spectator sports and community events.

The City of Santa Cruz is taking the next step to assess the development of a permanent arena facility either at this site or elsewhere in the city.


  • The market support for a permanent arena facility in Santa Cruz
  • A determination of the size and features that a successful arena would require
  • The extent to which an arena facility in Santa Cruz can cover its operational costs on an annual basis, and to what extent it can contribute to funding its own capital construction costs
  • Recommendations on management and operations structures
  • An assessment of the economic development benefits that would accrue to the city from arena operations and construction
  • The likely future effect of arena operations on existing public assembly facilities such as the Civic Auditorium
  • Potential to engage other community stakeholders such as the University of California, Santa Cruz, the Santa Cruz Seaside Company and the Golden State Warriors as a partner in development of a new facility
2014-Nov-15 SC-Warriors-vs-Iowa-Energy TC 105

For questions or information, please contact David Bergman at 831-420-5150 or


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